KSR Marketing & Design
This ongoing role involves developing marketing materials and social media content for Kassin Sabbagh Realty, a commercial real estate brokerage in New York City. The work spans sales and leasing flyers, offering memorandums, broker opinions of value, and social media content across properties in Manhattan, Brooklyn, and the Bronx. From print ready property materials to Instagram videos and carousels, each piece is designed to market listings effectively while building a consistent and recognizable KSR brand.
Client
Kassin Sabbagh Realty (KSR)
DELIVERABLES
Sales and leasing flyers, offering memorandums (OMs), broker opinions of value (BOVs), Instagram posts and carousels, short form videos and Reels, captions, email marketing assets, listing platform graphics
Year
June 2026-Present
Role
Graphic Designer, Social Media Manager, Content Designer, Video Editor
Brief
KSR represents a wide range of commercial properties across New York City, each with its own audience, story, and marketing needs. The goal was to create materials that help brokers market listings to buyers, tenants, and investors, while maintaining a professional and cohesive brand presence across print, digital listing platforms, email, and social media.
Process/Solution
FLYER DESIGN: Sales and leasing flyers are designed for each property using both KSR branded templates and custom layouts, depending on the broker's preferences and the marketing needs of the listing. Branded templates keep materials consistent and efficient to produce, while custom options allow standout properties to be presented in a way that reflects their character and value. Flyers are distributed through CoStar, email campaigns, and other listing platforms.
OFFERING MEMORANDUMS & BOVS: For sales assignments, I design offering memorandums and broker opinions of value that present property information, financials, and market data in a clear and polished format. These documents are structured to guide investors through each opportunity and support brokers in winning and closing deals.
SOCIAL MEDIA CONTENT: As social media manager, I plan and produce Instagram content including posts, carousels, and short form videos. Carousels break down property details in an easy to scan format, while videos bring listings to life through motion, often built from still assets like photos, flyers, and floor plans using animated pans and zooms in CapCut.
BRAND CONSISTENCY: Across every format, KSR's brand colors, typography, and logo are applied to keep materials instantly recognizable. At the same time, I continue to refine and modernize the visual language of KSR's materials so the brand feels current and competitive within NYC commercial real estate.
flyers
Outcome
The result is a cohesive marketing system that supports KSR's brokers across every stage of a listing, from the first flyer to investor ready offering materials and social media promotion. The work strengthens KSR's presence across CoStar, email, and Instagram, and presents the firm as a professional and modern name in New York City commercial real estate.